In order to fully understand the extent to which popular culture today is commodified in comparison to previous eras it is essential to recognise the various developments of capital not as distinct phenomena, but as part of a continual process of accumulation, expansion and consequent abstraction. It is crucial to note, as David Harvey writes, that:
Capital is a process and not a thing. It is a process of reproduction of social life through commodity production, in which all of us in the advanced capitalist world are heavily implicated. Its internalised rules of operation are such as to ensure that it is a dynamic and revolutionary mode of social organization, restlessly and ceaselessly transforming the society within which it is embedded. The process masks and fetishizes, achieves growth through creative destruction, creates new wants and needs, exploits the capacity for human labour and desire, transforms spaces, and speeds up the pace of life.